In the spirit of reconciliation, we
acknowledge the Traditional Custodians of
country throughout Australia and their
connections to land, sea and community.
We pay our respect to their Elders past and
present and extend that respect to all
Aboriginal and Torres Strait Islander
peoples today.

We acknowledge the Gadigal People of the
Eora Nation as the traditional custodians of
the land on which we live and work.

The Practical Man Identity
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The Practical Man is a new destination for men’s sports style and fitness. They offer a curated selection of some of the worlds leading activewear, equipment and editorial content. Working with The Practical Man we developed the identity and visual language that expresses their unique perspective on men’s performance style. Visit thepracticalman.com

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