Play Edition—IllustrationPackaging
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Who Gives a Crap, is an Australian toilet paper company that builds toilets. They produce environmentally friendly toilet paper, paper towels and tissues and donate 50% of their profits to help build toilets for those in need. To date, they have donated $1.8 million to charity. We were commissioned to create a special edition of their premium toilet paper, The Play Edition, for the global market.

 

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The Play Edition was designed to engage young and old in play. The idea for the range was inspired by children's mix-and-match books—in that they can be stacked in different ways to make whimsical characters. To take this idea further, the outer carton can be recycled and made into a stage for even more fun.

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The range is available for a limited time via their website here.